5 Ways SSL Makes Your Business More Profitable

VeriSign™ SSL Partner Programs are an excellent resell and upsell opportunity for any company that provides Web-related services: Web hosting companies, Internet service providers, registrars, application service providers, system integrators, and value-added resellers.

VeriSign reports a 12% growth in domain name registrations for Q1 2009 over the same quarter in 2008 (VeriSign Domain Name Industry Brief (PDF), June 2009). Even so, identity theft is a primary fear of 74% of Internet users in the U.S. (VeriSign Brand Tracking Research (PDF), June 2008) VeriSign™ SSL Certificates maximize top line revenue and profits by helping your customers build trust and retain valued customers when they secure their sites and display the VeriSign seal, the most recognized trust mark on the Internet.

Many Web services are charged on a monthly basis, requiring providers to compete on price to keep customers from switching. SSL Certificates are offered in 1-year terms with attractive multi-year discounts. Defaulting to a 2-year SSL Certificate in your purchase flow helps customers save time and money while committing to your services longer.

Most Web site owners understand the importance of trust, security, and privacy to their online business. They increasingly look for a one-stop shop to host their site and handle all of the technical requirements to keep it secure. Reselling SSL Certificates keeps your customers on your Web site and away from your competitors. Reselling the VeriSign Trust Seal offers a trust option for customers who do not require SSL for securing online transactions.

The more SSL Certificates you sell, the greater your base discount becomes. VeriSign marketing and sales resources combined with a range of SSL Certificate types and brands help you make the most of your SSL Certificate offerings. VeriSign shares our expertise with you to maximize profits and increase sales of higher value SSL Certificates for securing financial transactions as well as account creation, log-in, email access, intranets, and VPNS.

VeriSign has a powerful API that helps Partners dramatically increase revenue, save time, and cut costs. By integrating with existing systems via the API, you can seamlessly tie into the VeriSign back-end, allowing your customers to purchase certificates directly from your site. Best of all, your development efforts are minimal to achieve significant results.